Gimme Brow is essentially a brow mascara, a product which is quite popular in the West. As you might guess, it naturally comes in mascara-like packaging - there is a small tube, and a small, sharp mascara-like brush and wand for application.
Benefit's Gimme Brow comes with a mascara-like tube and brush packaging.
Gimme Brow lives up to its claims of giving you depth and volume quite well. When I tried it out, I found that the small brush really helps when you're trying to maneuver the wand to coat every brow hair. The trick is also partly in the application: for a more natural look, brush the product upwards onto the brush hairs (but not the skin), moving out from the inner corner of your brow, while for a darker, fuller brow, you brush on the product with a pressing motion. The pressing motion will make the colour adhere to the skin for a darker, more defined brow.
You can use Gimme Brow in conjunction with Brow Zing (apply Gimme Brow first, then go over with Brow Zing's wax and powder), but my humble opinion is that depending on your brow condition and the look you are going for, you probably could do with just one or the other.
The little brushes that Benefit's Gimmie Brow has help to coat every eyebrow hair and really oomph up the volume and drama.
Gimme Brow comes in two shades, Light/Medium and Medium/Dark. Both are great brown shades that are not ruddy of orangey, which is perfect for brows. As you can see from the swatches, the Light/Medium is a midtone grey brown, while the Medium/Dark shade is a neutral chocolate brown. For most of us Asian girls, the Medium/Dark shade would be the preferred choice, unless you dye your hair. One thing that really impressed me was how well it stayed on! It is billed as waterproof, and indeed it stays on, even when rubbed, so you'll definitely need makeup remover to get it off.
Benefit's Gimme Brow swatches: Only two shades, but they're quite universal.
If you're looking for an easy-to-use, long lasting brow product in wearable, realistic colours, then the Benefit Gimme Brow is one really worth checking out. Perhaps my only gripe is that it's a tad small (it's smaller than your average mascara), but since it's quite nicely pigmented, a little bit will probably go a long way. It will be available in October.
(Info provided at an event. Opinions are my own. I am not affiliated with/compensated by the company.)