While the "natural" label is often a gimmick, I feel like the Lip Pure's two new offerings are actually pretty good. The Lip Pure Fragrance Free Lip Balm has macadamia seed oil and jojoba oil as the first two ingredients, followed by beeswax, while the Lip Pure Honey Lemon Lip Gel has Jojoba Seed Oil in the first five ingredients. So both havee quite solid ingredients lists.
The Lip Pure Fragrance Free Lip Balm is pretty good - it's your carry-it-with-you, fuss-free lip balm in a tube. It's basic, and has no scent or colour, and is a staple. But the Honey Lemon Lip Gel is a little more interesting to me, so I'll talk a bit more about that.
Now, why is the Lip Pure Lip Gel so interesting to me? Because it has shimmer! Not a lot, mind you, just the barest hint of gold shimmer. I was trying to apply it to my lip and take a photo, but I wasn't very successful. I swear the shimmer is in there!
This makes the Honey Lemon Lip Gel very nifty over lipstick and lip colour. I think it would be especially kick-ass over red lipstick. Here's a quick snap of the Honey Lemon Lip Gel over a matte red lipstick (Rouge Bunny Rouge's Raw Silence, if you're wondering). Much to my chagrin, I still can't get the shimmer to photograph properly. But it's in there!
Would I recommend these? Well, why not? They're less than S$10 a pop, and they do what they say they do, and the Honey Lemon Lip Gel in particular has very pretty gold shimmer. If you're in the market for a lip balm, you could check these out.
(Product was sent for review. Review is my complete and honest opinion. I am not affiliated with/compensated by the company.)