If you haven't already heard, Zoya plans to introduce this product called "spooning" on 1st September. Apparently they thought mystery was the best publicity, so they put out a rather cryptic ad on Youtube, with an overenthusiastic girl gushing about how "spooning is amazing" - without telling us what spooning is, of course. They're keeping us in suspense til the official launch date.
Personally, I don't like the ad. I know the whole suspense thing can be a valuable asset in a marketing campaign, but I don't think the Spooning ad got it quite right. After I watched the video, I was left frowning and scratching my head, instead of feeling intrigued and curious. And the acting kind of annoyed me a little, and it didn't add to the sense of mystery, either. I mean, if you want to be mysterious, why have an overly perky girl shilling your product? They don't quite go together, somehow.
That said, I suppose that me blogging about it means that as far as this blog is concerned, Zoya has probably done it's job (i.e. gotten people like me to talk about it). But seriously, this has gotta be the weirdest ad ever for a nail polish product. And not in a good way.
Of course, as you might imagine, what spooning exactly is has been speculated about, to some extent. Guesses I've heard are the option to franken your own polish, by mixing "spoons" of Zoya's current polishes together, or maybe a sample system by which you can order "spoons" or trial sizes of polishes before getting the full sized ones. These both sound reasonable to me. I really like the frankening idea, though! I'm hoping it will mean that we can mix our own polishes from Zoya's current stock online, and then order it just like any other colour.
What do you think of the ad? Sufficiently intriguing, or just confusing? Any guesses as to what "spooning" is?