The first way is to buy a bottle of Midnight Recovery Concentrate. From now to end of January, for every bottle of Special Edition Midnight Recovery Concentrate sold, SGD$5.00 will be donated to AfA. As a token of appreciation, each customer will receive a limited edition key charm. The funds collected will go towards helping AfA's Pregnant Mothers' Fund where work is done to prevent mother-to-child transmission of HIV and assist diagnosed HIV-positive children to seek immediate medical treatment. The Midnight Recovery Concentrate is pretty darn awesome, and I've blogged about the Midnight Recovery Concentrate before, so you can check my review out if you so wish!
Also, you can upload photos of smiling kids to Instagram with the hashtag #SmileKiehlsSG to donate $0.50 per upload!
The second way is to join in Kiehl's Instagram contest! In this campaign, Kiehl's would like to collect photos of "smiles from children". For every photo submission to Instagram with the hashtag #SmileKiehlsSG from today till 31st January 2014, SGD$0.50 will be donated to the AfA. You might also stand a chance to win a bottle of Midnight Recovery Concentrate, with the limited edition key charm!
So those are your two ways to do your bit for charity, either by stocking up on your favourite Midnight Recovery Concentrate, or by simply Instagramming!