If you're wondering, "15 hours? How on earth did they decide on that number?", it turns out there's actually a really interesting story behind it. One of the PR ladies at the event explained to me that initially when Benefit developed the primer, they were hoping to be able to market it as an 8-Hour Primer, the idea being that the primer would last through a typical work day. However, during the company's evaluation of the product, they found out that it actually outlasted 8 hours. So they tested it to see if it would last for longer stretches of time, and eventually, they found 15 to be the magic number. Thus, the 15-Hour Primer tagline was born. I don't know about you, but I always love little stories like this - it is always cool to get a peek into the behind-the-scenes action of product development.
The Benefit Stay Flawless 15-Hour Primer will take you from your day at work to an evening of relaxation.
There is only one colour of the Stay Flawless 15-Hour Primer, and this is because the product is colourless. I know you're thinking, "duh!", but initially when I (and a couple of other beauty bloggers) saw the product, we thought that it was actually coloured! In the tube, the product seems like it's coloured a light beige, so it threw us off. But it's actually colourless.
It looks beige coloured in the tube, but it's actually colourless!
Below you can see a swatch of the product. It failed to impart any colour to my skin, and as you can see from the photo below, this was an extremely heavy swatch. Basically I tried adding one layer of product, saw no colour, so I added more product, and still saw no colour, and so on, until the product was all built up on my skin and shiny. Normally it would have a slightly more velvety, matte finish when dry. But still, no colour. So yes, if you're darker than the shade of beige in the tube, no worries. It won't impart any colour.
Swatch of the Benefit Stay Flawless Primer - look ma, no colour!
The packaging of the product is excellent - it comes in a very sensible swivel-up tube, and the tube is pretty big, so if you want your application to stay quick and easy (and don't want to dirty your fingers), it is a good choice. Most primers I've seen come in tubes, pumps, or (yucks) jars, so this is definitely a step up. The fact that it comes in a tube also naturally means that the product is a little harder and more solid than other liquid-like primers. But it doesn't mean that it's hard to blend or oily. It feels pretty smooth on the skin, although the texture still comes across as somewhat sticky and tacky, especially if you've been accustomed to the fluid, watery silicone-heavy-type primers. However, a light application (NOT like the one above on my hand) will leave the primer drying matte on your skin without a sticky feel or detectable shine. All in all, I feel a light, but even, application is the best way to use this product - layering it on too thick will feel heavy and sticky on the skin.
Love the unique swivel-up packaging.
I also tried a demonstration whereby we applied foundation to two patches on our skin (in this case we used Benefit's own Hello Flawless Oxygen Wow!, which is a liquid foundation). One patch of skin was primed with the Stay Flawless Primer, and the other was not. After both foundations had set, we then wet the skin lightly (the equivalent of doing some sweating on the skin, or getting some moisture on the skin), and pressed a piece of tissue to each of the patches to see how much foundation came off (the equivalent of blotting your skin with tissue after you sweat, I guess). As you can see in the photos below, the tissue on the left showed foundation removal from un-primed skin, but the tissue on the right showed that no foundation was removed at all - in other words, the foundation stayed on the skin despite the skin being misted and pressed with tissue paper!
On the left: Some foundation came off the skin when primer was not used. On the right: No foundation came off the skin when it was primed.
So far, I'm pretty excited about the launch of the Stay Flawless 15-Hour Primer, and the demonstration was quite convincing in showing that this product actually works! Perhaps the only drawback I can think of is that for those consumers who are used to the thinner textured liquid-feeling primers, they might take some getting used to the thicker texture of the Stay Flawless Primer. Benefit recommends that the product be used with their Hello Flawless Oxygen Wow! liquid foundation or the Hello Flawless Powder for best results, but it seems to me that you could probably use it for other liquid and powder foundations as well. If you're looking for a convenient primer that is easy to use, and if you don't mind a more solid-textured product, this is worth checking out.
(Product was sent for review. Review is my complete and honest opinion. I am not affiliated with/compensated by the company.)