Now, recall back when I wrote my post a few months ago, comparing
BB creams ingredients versus their actual skin benefit? I was pilloried for that post, as I might have guessed. Nevermind that in my original post, I had caveated, "I'm not saying ALL BB creams suck, and I'm not saying ALL BB creams will aggravate sensitive skin. Some brands have better formulation than others, and some brands have more restrained marketing than others, so like any other beauty product, you will find those that live up to the hype, and those that just plain suck." A lot of people thought I was unfairly criticizing their beloved product. After all, I sometimes see a very cult-like following for BB creams. You can't really tell from the comments on the original blogpost of course, as I felt even the ones that disagreed with me posted respectful comments. So it's not like everyone who disagreed was a childish troll, and yes, I do appreciate constructive criticism, and respectful debate (hey, what do you think I spent my time doing at University?). But elsewhere on the web, there were critical posts full of sarcasm, and people just dissing me as stupid or gullible. (Because a gullible consumer looks past the marketing and hype and reads the ingredients list and does her own research - yep!)
(Image source. Text by me.)
So anyway. I figured, as the adage goes, if you can't beat them, join them! So, based on all the really crappy but popular BB cream formulations there are out there, I plan to launch my very own BB cream, have it made in a standard private label cosmetics manufacturer, put some Korean celeb on the ads, and voila - make LOTZ OF MONEEYY! Because, after all, that's what the BB cream companies are doing. As another ex-industry beauty blogger
put it, "Can you really imagine MAC [having] its own brush factory or Shu Uemura [having] its own curlash making machine? They don’t. In fact, no cosmetic company does. We all source from brush manufacturers, [who] offer no exclusivity, except of course that they will not stamp the MAC brand to another brush customer." She was talking about brushes specifically in her post, but a similar principle applies to cosmetics as a whole, too - anyone recall Napoleon Perdis?
Tuesday, April 30, 2013
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