Marc Jacobs Shameless Foundation Swatches: All 29 Shades!

The Marc Jacobs Shameless Youthful-Look 24H Foundation SPF 25 has just hit our shores, and it comes in a whopping 29 (!!!) shades! Obviously, I absolutely just had to swatch it - you guys know that I do love swatching things, so I just couldn't resist!

The Marc Jacobs Shameless Foundation claims to be oil-free, and offers medium coverage, alongside a natural finish. I have to say though, when I swatched it, I felt like it did perform better coverage-wise than your average medium-coverage foundation. The Shameless Foundation shade range also boasts a pretty easy-to-navigate shade naming system. Basically, pink-toned shades start with R, and yellow-toned shades start with Y. And the higher the number, the darker shade. So for example, R440 would be a fairly deep shade with red undertones, but Y130 would be a light shade with yellow undertones.

Marc Jacobs Shameless Foundation: In 29 Shades!

Alright, so without further ado, here are the swatches! I have to say, I am also so proud of myself for taking such photos in a club (yes, literally in a disco-loud-music-dancing-strobe lights-type club), and I think patience and searching out for good lighting helped!

Tarte Shape Tape Hydrating Foundation and Hybrid Gel Foundation: Dupes or Not?

Tarte's Shape Tape Concealer has finally launched to much fanfare and - perhaps not too surprisingly in this day and age - controversy. I'm sure you'll have seen it if you weren't living under a rock. The Shape Tape Foundation - which was released in two forms, matte and hydrating - was very, very eagerly anticipated as the makeup launch of 2018, owing to the massive popularity of the Shape Tape Concealer. The main controversy with the Shape Tape Foundation was the lack of shades for darker skin, which was problematic for a brand that had previously claimed to champion diversity. I won't say too much more because that's not the focus of today's blog post, but should you be interested, you can google it; there are some very articulate and thoughtful summaries of the issue and why it is problematic.

Tarte Shape Tape Hydrating Foundation: Probably the hottest anticipated foundation launch so far this year, but pity the shade range

What today's blogpost will focus on is another issue with the Shape Tape Foundation, specifically the Shape Tape Hydrating Foundation. What's the source of the controversy with the Shape Tape Hydrating Foundation? Basically that Tarte was already re-releasing an existing formulation as a new product. The existing product in question? Tarte's Hybrid Gel Foundation, which has already been on the market for awhile. So, if this is indeed true, it means that all Tarte did was essentially repackage their existing product into a different container, and then tried to sell it as a different product. And that, of course, would be awful.

Tarte Shape Tape Hydrating Foundation is also claimed to be identical to the existing Hybrid Gel Foundation

So, in today's post, let's see how this little kerfuffle started, and take a look and see how similar the two products are, and whether they are really dupes or not!

Su:m37 Water-full CC Cushion Perfect Finish Swatches

Su:m37 has finally come to Singapore, with a new outlet in Tangs Orchard, much to the joy of all kbeauty fanatics here! For those who aren't aware, Su:m37 is a luxe Korean beauty brand, with prices that are comparable to other luxe brands, such as SK-II, and the brand's selling point is that their skincare includes lots of natural ingredients, in particular fermented ingredients. The brand has quite the cult following for its skincare items, but I also found that their makeup items also aren't bad.

Su:m37 Water-full CC Cushion Perfect Finish: The brand has finally launched at Tangs

One of the makeup products the brand has brought into Singapore is the Water-full CC Cushion Perfect Finish, which is supposed to be a hydrating cushion foundation that provides a finish that's more on the dewy side. They have 2 shades, both of which I've swatched, alongside my first thoughts.

Maybelline Super BB Cushion Fresh Matte SPF25 Review and Ingredients Analysis

Maybelline's Super BB Cushion Fresh Matte SPF25 has just launched this year - making it one of the earliest 2017 launches in the drugstore! I thought there was no better way to start off the year than looking at a new and shiny product, and the Fresh Matte BB Cushion caught my eye - after all, you can never have too many BB cushions, right?

Maybelline Super BB Cushion Fresh Matte SPF25: A matte cushion for hotter months

The Maybelline Fresh Matte BB Cushion is a matte cushion, and it claims to be a lightweight foundation with a "natural matte finish that keeps excess sebum under control & is up to 12H long lasting!" All of these properties are super useful in our hot, tropical weather, and for people with oily skins. It's also the matte counterpart to Maybelline's Super BB Cushion that was launched in May 2016 - so if you liked that cushion but wanted a matte version, it has now arrived.


Maybelline Super BB Cushion Fresh Matte SPF25: A matte counterpart to the dewier Super BB Cushion
So, let's check out the mattifying properties of the Maybelline Super BB Cushion Fresh Matte - starting with the ingredients list!

The Body Shop Fresh Nude Foundation Review and Ingredients Analysis

The Body Shop Fresh Nude Foundation was launched earlier this year, and The Body Shop claims that this foundation "mimics the look of fresh-faced natural skin with a nude glow" to "make every day a good skin day". It also claims provide "up to 24h moisturization", and doesn't that sound great?

The Body Shop Fresh Nude Foundation: The Body Shop's latest foundation launch

I was half-expecting this to be a lightweight, watery foundation from the description, but it turned out to actually be more of a creamy foundation instead. And I'll admit that I've basically been procrastinating on this review because there were so many foundation/BB cushion/base product launches in the start of the year, that I just never quite got around to blogging about it! But now that it's already past the first half of the year, I figure I should get a move on this review, finally. So here you are!


The Body Shop Fresh Nude Foundation: Launched at the start of the year, this foundation claims to hydrate skin for 24 hours
So without further ado, let's start the review! And as with all reviews, let's begin at my favourite place - the ingredients list!