The mask itself comes in a clean-looking, sleek white box. Unfortunately the box got a bit dinged on its way to me. But it still looks cool, right? Unlike most Asian brands, which tend to drench themselves in cutesy packaging, For Beloved One keeps it clean and simple.
The individual mask packs (yes, that's S$21 for each pack here) comes in a sealed pack, and the design is exactly like that of the box.
The mask claims to have three awesome ingredients in it that will brighten and whiten your skin: Lumiskin, Melaclear, and Matrixyl. Now terms like that are just marketing jargon, of course, (you know, much like the "Age Rewind Complex" from Maybelline's Age Rewind line, or Pond's "Derma-Recovery Complex" from its Time Rewind Wrinkle Cream) but a closer look at the ingredients shows that they are just a bunch of other ingredients - fatty acids (Caprylic/Capric Triglyceride), glycerin, water, as well as some ingredients that may help with skin brightening, and are usually used in cosmetic products for skin whitening or pigmentation (Diacetyl Boldine, dithia octanediol). The good thing is that they at least bothered to make the active ingredients the top three ingredients in the list, so they probably aren't skimping on the good stuff in this mask.
This is what you see when you first open the packet of mask. You get one layer of mask, sandwiched between a papery layer and a plastic foil, and the mask is swimming in the facial essence, which is a milky white liquid.
Anyway, I did mention that one interesting thing about the mask was its selling point of being made of a "bio-cellulose" (another marketing jargon there) material. What this means is that the mask is actually not made of paper, but some filmy substance that kind of feels like a thin layer of jelly. It reminds me of that agar jelly substrate we had in petri dishes back in the days when I was still in school. It kind of has that squishy feel. Here's a shot of the mask material:
One thing I liked about this mask was that because the mask material wasn't made of paper, it felt a lot less flimsy than other masks I've tried. In fact, the manufacturers claim that the mask naturally sticks to your skin, and you can walk around with your mask on your face. I tried that, and I think they're right. Because the mask is made of this film-y material, it adheres to the skin better. I was essentially working on the computer while using the mask.
Here's a really unglam shot of me wearing the mask. Look, ma, the mask is actually staying on!
After application, the mask leave behind a film of liquid on your face, which takes awhile to sink in. The instructions on the package encourage you to continue with the rest of your skincare routine without washing off the mask residue. After usage, I did feel like my skin looked a little brighter. However, I personally felt like it was better when I washed it off, because when the residue was left on my face for too long, my skin seemed to react to it in a negative manner, with my pimples experiencing some swelling. I'm not sure exactly what ingredient it was, but my skin is usually ridiculously sensitive, so it could have been anything. I doubt mosts people would have this sort of reaction to a mask.
Anyway, at S$21 for each application, this mask isn't cheap. I personally believe that you don't have to spend a fortune on good skincare (and in fact, some of the best skincare products I've come across aren't actually expensive), but I do think this mask has some good points going for it if you're willing to splurge. For one, I like the fact that it clings to your skin when applied, so you don't have to lie around comatose on your bed when using this mask. I also feel that enough thought and care has been put into the ingredients to make them work, and the mask seemed effective enough on me. If price isn't an issue, this mask would be worth checking out.
(Product was sent for review. Review is my complete and honest opinion. I am not affiliated with/compensated by the company.)