of Faces and Fingers

Tarte's Shape Tape Concealer has finally launched to much fanfare and - perhaps not too surprisingly in this day and age - controversy. I'm sure you'll have seen it if you weren't living under a rock. The Shape Tape Foundation - which was released in two forms, matte and hydrating - was very, very eagerly anticipated as the makeup launch of 2018, owing to the massive popularity of the Shape Tape Concealer. The main controversy with the Shape Tape Foundation was the lack of shades for darker skin, which was problematic for a brand that had previously claimed to champion diversity. I won't say too much more because that's not the focus of today's blog post, but should you be interested, you can google it; there are some very articulate and thoughtful summaries of the issue and why it is problematic.

Tarte Shape Tape Hydrating Foundation: Probably the hottest anticipated foundation launch so far this year, but pity the shade range

What today's blogpost will focus on is another issue with the Shape Tape Foundation, specifically the Shape Tape Hydrating Foundation. What's the source of the controversy with the Shape Tape Hydrating Foundation? Basically that Tarte was already re-releasing an existing formulation as a new product. The existing product in question? Tarte's Hybrid Gel Foundation, which has already been on the market for awhile. So, if this is indeed true, it means that all Tarte did was essentially repackage their existing product into a different container, and then tried to sell it as a different product. And that, of course, would be awful.

Tarte Shape Tape Hydrating Foundation is also claimed to be identical to the existing Hybrid Gel Foundation

So, in today's post, let's see how this little kerfuffle started, and take a look and see how similar the two products are, and whether they are really dupes or not!