Kissme is a Japanese drugstore brand, found in drugstores here locally for relatively reasonable prices. The Kissme Heavy Rotation Milky Matte Lips (what a mouthful of a product name) are a bunch of pale nude lip colours with a very pronounced matte finish, not unlike the NARS Pure Matte Lipsticks released sometime back. The difference is, these are all in light shades, whereas NARS had theirs in a wider range of colours.
There are four shades in all. 01 Pure Pink is a very pale nude pink; 02 Vanilla Pink is more like pale peach with hint of pink; 03 Sweet Pink is a pinky peach, and is pale but not as "nude lips"-like as 1 and 2; and 04 Cinnamon Pink is the darkest, also a little bit leaning towards orange. I'd call it a peach with hint of cinnamon.
All the colours are very pale, nude lip (or corpse-lip, depending on your skintone) type of concealer-ish colours. They have a very heavy matte texture and are a tad drying. I recall some bloggers/makeup artists using actual concealer on lips for that extreme nude lip effect, I imagine this is probably similar (except that it might not taste as bad as concealer).