Rimmel Lash Accelerator Mascara: Really Worth the Hype?

Rimmel has brought out a shiny new mascara with the most tantalizing of promises - not only does this is this supposed to make your lashes look longer and lusher, it's supposed to contain ingredients that promote lash growth, thus making your lashes grow and actually be longer after 30 days of use! Just check out their press release, which has these grandiose claims: "Instantly, lashes appear up to 80% longer. What's more, with continued use, they look fuller, stronger and lusher – up to 117% longer after just one month. Don't want to wait? Well, take a look at this figure: Consumer test results show that 88% of women saw longer, lusher and more numerous lashes after 1 week of usage."



That's a tall claim, and you know I love a challenge. And indeed, with my puny Asian eye and wimpy lashes (you know, short, sparse, and they GROW POINTING DOWN. WTF), I do personally believe that when it comes to mascara, I am a tough, tough customer. I have a few favourites, but none that I can call my true love, and so I'm always fiending for the next new thing. So while the jury is still out over whether I'm going to see longer, lusher, or more lashes after usage, I can tell you if, as a mascara (instead of as a treatment), it sucks or not.

The packaging of the Lash Accelerator is in a nice slim black tube, with holographic print declaring the mascara name. The cap is green. The outside is really sleek and pretty. The brush is your normal brush tapered at either end. Nothing special, really. But of course, the special thing about this mascara is not the brush, but the lash-growing formula, right?



First off, here's a picture of my eye, with no mascara at all. Try not to laugh, OK? I already said I had puny wimpy lashes! As you can see, my lashes are generally not my best feature. They're short, thin, and because I have what I like to call a "hooded lashline" (you know, when the lashline is covered by a fold of skin, much like the way some crease lines are hooded because they're covered by a fold of skin - it seems to mostly affect Asian eyes as far as I know), my lashes grow pointing downward. Thank goodness for lash curlers.



Because of my eye's, ahem, unique features, I end up being a very demanding mascara consumer. I want length. Lots of it. I also want volume, and lots of it too. Oh and did I say it also had to hold a curl? I don't particularly care if a mascara is waterproof or not, because my eyes aren't smudgy by nature, so I generally don't have problems with mascara smudging. Washable mascara's just fine by me, and it's easier to remove too. It just seems that washable mascaras don't hold a curl as well as waterproof ones, which is a perpetual source of sadness for me.

So, this demanding consumer, with excited, bated breath, held up the glorious wand which promised her lash growth and lengthening. And she applied the mascara, carefully, attempting to reach every last lash (hey, if it really does help my lashes grow, I'm going to coat every darn lash there is!). And this was the result:



Umm, okay. I guess the hype for this one had blown my expectations out of proportion, because as a mascara, I couldn't help but feel a little disappointed, It lengthened decently, and it volumized well enough, and it did hold a curl after a fashion, but honestly, I can think of other mascaras that worked better for me. It made me sad, it really did, because I was so excited to use it.

And you know what else? This is on the smudgy side for a mascara. I guess this has to do with Rimmel mascara formulas, which tend to be on the "wet" side (I have previously noted this when using Rimmel's Extra Super Lash Mascara). You can see in the close up photo of my eye that there are specks of mascara on my eyelid - those are NOT because I can't apply mascara properly, but they're there because when I opened my eyes after applying the mascara, it smudged onto my eyelid. And I don't even have oily eyelids. So when applying this one (as with other Rimmel mascaras), you might want to leave some time for it to fully dry before batting your lashes excessively.

Okay, the demanding consumer thought, unwilling to give up. So maybe one coat wasn't very impressive. But what if I pile on two coats? So she put on a second coat, and combed through her lashes with a lash comb (because you know, if you apply more than one coat of mascara it does tend to get a little clumpy and you have to brush out the clumps). And this is what she saw in the mirror:



I don't know. Are you impressed? I mean, it looks better, but it's two coats. Two coats, and a lash comb. If I'm really honest, I'd say I'm underwhelmed, especially after all the hype, what with Zooey Deschanel taunting me with her overgrown lashes in the promo pics and all (I hate you, Zooey, I really do). And you can see that when I opened my eyes after applying the second coat of mascara, it smudged onto my eyelid again - leaving behind more smudge marks. Sigh.

I'm heartbroken, I really am. I wanted to love this, but I think it's just eh-okay for me. Of course, mascara is highly subjective, so this might just work for someone else. And to be fair, every other blogger seems to be giving it a positive review except me. So maybe it's just me - like I said, my Asian lashes are very special and demanding. Only 2 or 3 mascaras out of the many I've tried have made me happy, and even then not "OMG SO AWESOME" happy, just "this seems to be the best I can do for now" happy. Seriously. Why is it that everyone likes this mascara except me?! *Groans and kicks dirt* Right now, I'm still using it to see how it works as a lash treatment, and I'll update on how it functions in that respect, but for now, the demanding customer's neverending search for a mascara continues.

(This product was provided for review. Yes, it was provided for review and I said it was just okay. So obviously I'm not affilated or paid by the company, and this review represents my honest and complete opinion.)