Keratinology Sneak Peek: Care for Salon-Treated Hair

Thursday, February 9, 2012

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Keratinology is a haircare brand that is a subsidiary of Sunsilk. Launched in September 2011, the brand specifically targets salon-treated hair. As the name suggests, Keratinology is a combination of the words "keratin" and "technology", and claims to work on the hair from inside-out to prolong hair life after salon treatment. The leave-in conditioner and heat treatment products won a Cosmo Beauty Award, too, so the entire line seems quite promising.

Keratinology has three ranges of product, each targeting different concern for treated hair. Let's start with the first range, which is the Advanced Reconstruction Therapy range. This range claims to help your hair recover one year of damage in five days (yes, one year in five days, I didn't type wrongly!). The range consists of a shampoo, conditioner, spa mask, overnight reconstruction serum, heat protector spray, and a dual treatment shot. The shampoo has apparently received raves from beauty editors, and the spa mask and dual treatment shot are two key products in this range.

keratinology advanced reconstruction

The second range is the Korean Bounce Therapy range. As the name suggests, this is a range that is meant to care for curls and maintain their softness and bounciness. There are four products in this range - a shampoo, conditioner, mask and overnight treatment. The much-overlooked shampoo apparently is the most important step for curls and coloured hair. We were told that apparently it does make a difference to how long your hair retains its salon look!

keratinology korean bounce therapy

Lastly, there is the Sun-Kissed Therapy, which isn't a tanning session for your hair (ha, ha, not funny, I know), but is a range that is meant to prolong vibrant hair colour. This has three products, namely a shampoo, conditioner, and an overnight treatment. Once again, shampoo is a key part of the haircare regime to prolong treatment.

keratinology sun kissed colour therapy

We were also introduced to an iPhone app, the Keratinogram. The app basically has links to the product commercials and so on, but the really interesting bit about the app is that it shows you the cycle that your hair goes through, which stage your hair is currently at, and what products (Keratinology ones, needless to say) are recommended for your hair in that particular stage of its cycle. You basically start the app, and answer a few questions about the details of your last hair treatment and hair type, and the keratinogram is customized to your hair. It's free, so it's worth a shot - even if you don't plan on buying their products, it's interesting to see the cycle stages that hair goes through.

Screenshot from Appstore

Also, if you're interested, Keratinology is currently having a Facebook contest, with the grand prize being a trip to Korea! The Keratinology Facebook Page has more information on how to enter - it's quite easy though, you just have to upload a photo of yourself with your Keratinology product, and the photo with the most votes wins. The end date is 31 March, so there's still over a month to do it.

And now, for the fun part - random photos! There's me and Kristen, and some really, really bad lighting. The sun was streaming in from the window behind, so we both look pretty dark as a result. Oops.

keratinology event 2

These are of food - just because deep down inside, I'm an aspiring food photographer. Although my food photography (is that even a proper term?) isn't very great, I have to admit.

keratinology event food 1

I know I should compile the three photos into one single photo. Unfortunately I'm kinda lazy in that aspect, so you'll just have to bear with individual food photos. But that's okay, right? I mean, who doesn't love photos of food?

keratinology event food 2

I have to say, there is a great similarity between taking macro shots of food, and taking macro shots of makeup. The kind of camera angles and approaches towards picture composition is quite similar. Except that food is larger than makeup, so you don't have to squint as much.

keratinology event food 3

The Keratinology brand as a whole is rather affordable. Prices range from S$11.90 - S$22.90, and the products are available at Watsons. If you have salon-treated hair, or frequently go to salons to treat your hair, this range would definitely be of interest to you. If you're looking for an affordable yet effective way of caring for your hair, the Keratinology range is definitely worth checking out.

(Product information provided at an event. Opinions are my own. I am not affiliated with/compensated by the company.)


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