Apivita Cleansing Milk for Face and Eyes: Truly Gentle Makeup Remover

Thursday, May 10, 2012

1 comment
Apivita is a Greek-based skincare brand, with a focus on natural and holistic skincare. They're sort of like Greece's answer to Liz Earle. I've tried a few products from Apivita so far, and I have to say, they have all been very impressive indeed.

One of the products I like a lot is the Cleansing Milk for Face and Eyes. It functions as both a makeup remover and a cleanser. The product is packaged in a squeeze tube with a screw cap. I like this form of packaging, a lot less likely for contamination to happen.

The Cleansing Milk itself is a very liquid-like, milky fluid. Although it contains some plant-derived oils (almond oil and olive oil being chief among them), it doesn't feel particularly oily, like most oil cleansers are. It has a pleasant scent that isn't overpowering. The one I tried was the 3 in 1 Cleansing Milk for Face and Eyes with Chamomile and Honey.

I've been using this both as a cleanser and as a makeup remover. Both ways, it works well. I've actually been very impresses by how it removes light makeup and cleanses my skin well while still being very gentle. I'd definitely recommend this if you have sensitive skin.

apivita cleansing milk face eye

I decided to show you guys a little demonstration of how the product works. Here on my arm, I've lined up a few products that would really test the ability of a makeup remover - my Laura Mercier concealer, MUFE eyeliner, Bobbi Brown gel eyeliner (yes, so you have two kinds of eyeliner), GOSH lipstick, and waterproof mascara.

apivita cleansing milk test 1

I used a bit of the Cleansing Milk, and first rubbed it into the skin. After rubbing for awhile, I rinsed with water. And here are the results!

I know, it's not a perfect removal, but it's still pretty darn impressive. When I first tried this out, I was thinking, "This cleanser is so gentle, it's surely going to suck at removing makeup," but it did surprisingly well. The waterproof mascara and concealer were gone, and almost all the eyeliners were gone too. The only thing that remained behind a little more was the lipstick. I think that to improve performance, I could have massaged the Cleansing Milk in a little longer to really let it break down the makeup. But if you're wearing light makeup, this would be more than adequate.

apivita cleansing milk test 2

A last thing I'd like to note about the ingredients list is that while the product does indeed have essential oils, which may irritate some sensitive skin (including mine), fortunately most of these oils (sweet almond, olive, etc) seemed to be just fine on my skin. I guess the selection of oils was well-chosen.

All in all, I can say that I am indeed impressed with the Apivita Cleansing Milk. I think it's really good at cleaning while remaining gentle on the skin. If you are looking for a gentle makeup remover with good removal power, or looking for a natural alternative to skincare, this is a brand you can go for. And it's pretty affordable too, at €14.60 for 250ml (that's a good amount of face wash). Anyway, Apivita website has a list of prices and other products, should you feel like checking them out.

(Product was sent for review. Review is my complete and honest opinion. I am not affiliated with/compensated by the company.)


  1. This looks really nice! I love liz earle, so I'm sure I'd love their products too! :)


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