Anastasia of Beverly Hills: Brows and Beauty

When most of us think of Anastasia of Beverly Hills, we think of brows! Indeed, she is the only beauty mogul around who built her entire empire almost solely upon one part of the face that, we have to admit, often gets overlooked - the humble eyebrow. Like an architect, she is best known for shaping the brows to best suit the face.

I've always been quite impressed by her personal story, and there is a piece that Anastasia wrote for the Huffington Post detaling her progression from an immigrant in the USA to a successful businesswoman. It is a truly inspiring story about how hard work, grit, and business acumen can take you far.

Here she is demonstrating the use of one of her signature products, the Beauty Express Palette:

"Beauty Express" brow-kit instructional video from Anastasia Beverly Hills on Vimeo.

I've never paid much attention to my brows, but I love how her kit has FIVE shapes of eyebrow stencils. Makes me want to experiment with my own brow shape.

But the piece of news that really interests me most is that Anastasia has branched out into makeup! And since I'm such a makeup junkie, that really gets me excited. There's a bit of everything other than just brow products - eyeshadows, lipglosses, blushes, bronzers, concealers - the whole nine yards. Has anyone checked out the line, and formed any opinions on any products yet? I'm tempted!