Givenchy Rouge Liquide Swatches and First Impressions

Givenchy's Rouge Liquide has just hit Singapore, and this is clearly a pretty big launch here, and is very on-trend with the popularity of liquid lipsticks. All 14 shades are being launched here (yes!!), and the selling point of the lipsticks is that the packing is pretty unique - it looks like an ordinary lipstick when you open it, but what you are seeing is just the flocked applicator. To apply the lipstick, you twist the base, and the liquid lipstick will move up through the hole in the applicator.

Givenchy Rouge Liquide - liquid lipsticks with a flocked applicator

Cool, right? Above is the lipsticks when the case has been opened (you can see the flocked applicator and the hole through which the liquid lipstick is pushed up). The applicators all have the same shade of red, so you can't tell what shade the Rouge Liquide is without looking at the base to see the shade name. Just a note of caution though - the applicators can be a bit tricky to use initially. As with most "twist up to push the product out" products, you do run the risk of the twist mechanism going "click-click-click-click - no product - click-click-click-click - no product - click-click-click-click - a whole globule of product emerges that's way too much for one application". So, twist and wait the first time you're using it! You only need a little bit to cover the lips, because the product is pretty dense and pigmented. This isn't an issue after the first time you use the Rouge Liquide however.

Alright, enough gushing about the packaging, let's get to the meat of the post - swatches!