Apivita Pink Clay Mask: Gentle Cleaning For Your Face

Apivita is a Greek skincare brand, with a focus on natural and holistic skincare. Although personally I'm not really a suscriber of the "all natural skincare is better" theory (after all, not all synthetic ingredients are bad for your skin, and not all natural ingredients are good for your skin), but I've been trying out some of their products, and I generally think that the brand's products hold up to a pretty good standard. I don't think it's the "natural" branding as much as the fact that the products are easy and pleasing to use and effective.

This next product is one case in point. The Apivita Pink Clay Mask is the most recent product I've tried from the brand, and I like it. It's billed as a "gentle cleansing mask with pink clay", which piqued my interest significantly. Pink clay? Sign me up!

The mask is actually pink, and rather thick in texture, like most clay masks. It's thickness really makes it luxurious to use, and very substantial feeling. I rather like clay masks for my oily skin as I find they help to absorb some of the oil out of my pores. For the Apivita Pink Clay Mask, I had rather good results. The mask helped to make my skin less oily, while at the same time softening my skin. For me, the mask really worked.


Although I'm not always the biggest believer in all-natural products, I do appreciate it when a company lives up to its natural branding. You can see that Apivita has made an effort to adhere as much to natural ingredients as possible - other than the usual ingredients one would expect to find in a clay mask (Kaolin, Magnesium Aluminum Silicate, Talc), there are also a number of other ingredients that gave the skin-softening effect I saw when using the mask, in particular the sunflower seed oil and the caprylic/capric triglyceride (derived from coconut oil). I liked that the company made an effort to balance the oil-absorbing and moisturizing properties of the mask - it really made the mask do as it says - clean gently, without stripping the skin.


If you want a face mask that does what it says it does, which is 1) clean gently, 2) keep your skin moisturized, and 3) lives up to its natural skincare branding, this is definitely something for you to consider. You get two sachets, but there's a lot of product in one sachet, so you could use each sachet twice.

(Product was sent for review. Review is my complete and honest opinion. I am not affiliated with/compensated by the company.)