Etude House Bling Me Prism Swatches: Color in Liquid Lips and Eyeshadow

Etude House's Bling Me Prism collection has just been released here in September, and these are very summery bright pops of colour! Two of the products that seem to be getting a lot of attention are the Bling Me Prism Eyes, which are cream eyeshadows, as well as the Bling Me Prism Color in Liquid Lips, which are a lipgloss-liptint hybrid.

Etude House Bling Me Prism Color in Liquid Lips: 5 new shades

As is always the case with Etude House, the packaging for this is uber-cute, and super girly and princess-y to boot. I'm not sure if the shades are added to the permanent collection, but the packaging is usually a limited edition thing. So if you're eyeing any of the items for the packaging, you probably might want to get them earlier, rather than later.


Etude House Bling Me Prism Eyes: A cream eyeshadow in 5 shades
Anyway, enough of my chatter - let's get to the swatches!

Etude House Any Cushion Pearl Aura Review and Ingredients Analysis

Etude House's Any Cushion Pearl Aura (full name Precious Mineral Any Cushion Pearl Aura) is the latest BB cushion to come from the brand. The Pearl Aura Cushion is, as the name suggests, infused with a brightening liquid for "pearl aura", or a highlighting effect. The idea is that the "pearl aura" will give you the glowy skin finish that is so popular in Asia, particularly Korea. As an additional benefit, the Pearl Aura Any Cushion also comes with SPF50+/PA+++ for sun protection, too!

Etude House Any Cushion Pearl Aura: The latest addition to Etude House's Precious Mineral Any Cushion line

I kind of have to admit, despite the popularity of glowy skin, I've found it to be something I have mixed feelings towards. While I love the idea of glowy skin - I mean, nothing says youth like radiant-looking skin, right? - when you live in a hot and humid climate, as I do, sometimes the "glowy" finish really verges more into "sweaty, and really gross looking" instead. It's rare to find a product that has enough glow to be noticeable, but still subtle enough to not look too glittery or overdone. So, I decided to put the Any Cushion Pearl Aura to the test, and see how it fares on me!


Etude House Any Cushion Pearl Aura: The idea is to give a "pearl aura" glowy finish to the skin
Etude House's Pearl Aura Any Cushion comes in only two shades, "Light Pearl Aura" and "Natural Pearl Aura". I have the shade Natural Pearl Aura for review today. There's so many questions we have to answer: What's the finish of this really like, glowy or gross? How does it fare on your skin? And what exactly is the "Pearl Aura" made of, anyway? So, let's get to the review!

The Face Shop Ink Lipquid Review and Swatches

The Face Shop Ink Lipquid (with the really cute portmanteau in the product name) is the Kbeauty brand's latest lip product, and it is marketed as a cross between a lipstick, lipgloss, and lip stain/liptint. The selling of the Ink Lipquid, according to the Face Shop, is the combination of moisture and staying power. I don't have the website, but reading off my phamplet, the Ink Lipquid promises "moist lips with 70% water base", and a "vivid color lasts on lips for 12 hours" (gotta love that slight Engrish over there, but you get the idea).

The Face Shop Ink Lipquid: Advertised as a cross between a lipstick, lipgloss, and lip stain

There are 12 shades in the range, and like most Korean brnds, the colours range from brights to pastels, and cover a fairly good array of colours. I have 3 of the shades today, PK03 Shah Pink, OR02 Orange Some, and RD02, Red Sing.


The Face Shop Ink Lipquid: Gives a long lasting stain, while not drying out the lips
Alright, let's get on with the swatches and reviews! I've got both arm and lip swatches, as well as an (accidental) staining test!

LJH Cosmetics Tea Tree 90 Essence Review and Ingredients Analysis

LJH Cosmetics (or LeeJiHam Cosmetics) is a Korean line of skincare (and some cosmetics, like BB creams), and is a line that is fairly niche, and fairly new to me - I've never heard of the brand until now! LJH apparently stands for LeeJiHam, and is the last names of its three founders, Lee Yu-Deuk, Ji Hye-Gu, and Ham Ik-Byeong (last names are all listed first as per Korean convention), and the three founders are also all doctors, hence the billing of some of the LJC Cosmetics product ranges as "Doctor's Care". LJH Cosmetics also likes to bill itself as a "cosmeceutical", rather than a cosmetic company, so it does seem to me that the company has a lot of its marketing riding on its "doctor" credentials. You guys know I'm all about skincare that's backed by science, so this brand piqued my curiousity.

LJH Cosmetics Tea Tree 90 Essence: A Korean product that targets blemishes

One of the first things I tried was the LJH Cosmetics Tea Tree 90 Essence, because it was one of their more popular blemish products. And although I'm going to be turning 30 in a few years (time flies!), it still seems to me that my acne and pimples are still partying like it's 2004 or something. Anyway, this was the first product that caught my eye, and I thought I should review it on my blog!


LJH Cosmetics was apparently founded by three doctors, and "LJH" are their last names' initials.
As usual, we start off with the ingredients list, which is always my favourite place to look, because you know, beauty science is pretty fun. After all, if the brand was started by three doctors, it should be pretty impressive ingredients-wise! So that's the perfect place to start

Etude House Magic Any Cushion Launch: K-Beauty Travel Highlights

If you've seen the first post on my Etude House K-beauty trip, you'll have seen me blogging about the awesome flagship store in MyeongDong! Today, I wanted to show you another key highlight of my K-beauty (Korean beauty, for those not yet initiated into the abbreviation) trip: the launch of the Magic Any Cushion! For those who aren't familiar with the product, one of Etude House's recently popular products is the BB cushion (another product popular among Korean beauty brands right now), and Etude House already has one BB cushion on the market. The Magic Any Cushion follows the BB cushion trend, but it's not another BB cushion.

Etude House Magic Any Cushion Launch Event: Lovely decor at the place

The Magic Any Cushion, which comes in three shades, are more akin to primers or colour correctors than they are to BB creams or BB cushions. In this respect, Etude House is the first K-beauty brand to launch such a product. I was told that when it launched in Korea, there were 200,000 Magic Any Cushions sold within the first few days of its launch. So the product comes with a lot of expectations!


Etude House Magic Any Cushion: The three shades to be launched!