I happened to be travelling to Turkey (you would have seen some of my travel photos on Instagram) while the hype was building up, and when I came back to Singapore, the next thing you know, everyone and their mothers were talking about it! And, the They're Real Eyeliner just launched yesterday, so I thought since I had the product on hand, I should do a review too, and see if it's really worth the hype.
Benefit They're Real Push Up Liner: Claims to help you get gorgeously-lined eyes in a jiffy.
The hype generated comes from lots of things - from the unique "Accuflex" tip that the pen nib has, to the claims that it is waterproof, smudgeproof, and long wearing. The unique shape of the They're Real! Eyeliner pen is supposed to allow us girls who have trouble lining their eyes to finally line our peepers like a pro. Well, a claim like this is best tested against the hardest-to-line type of eyes, and yours truly, with my small, flat, contour-less eyes, and what I like to call a hooded lashline (that Asian fold of skin that hangs over your lashes and makes your eyeliner "disappear" once you open your eyes - you girls will know what I mean!), thought that there would be no better guinea pig than me.
The crux of one of the claims of Benefit's They're Real Push Up Liner: the Accuflex tip.
So I couldn't wait to try this out, and see if it indeed lived up to the hype of making my eyes prettier more easily and quickly!